Optimizing Sales and Marketing Data - Strategies for Accuracy and Efficiency

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.

About the author

Susan Walsh is the Founder of The Classification Guru, a company that focuses on helping clients solve dirty data problems to maximise profitability and impact. Based in London, UK, she is an industry thought leader, influencer and global speaker. She has been listed in the DataIQ100 for the last two years, as well as winning DataIQ Data Champion 2022 and 2023 and is a finalist for The Great British Businesswoman Awards in the Technology category.

Product details

• Authors: Susan Walsh, Walsh Susan
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.03.2026
• EAN: 9781398623965
• ISBN: 978-1-398-62396-5
• No. of pages: 240
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > General, dictionaries; Social sciences, law, business > Media, communication > Communication science; BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Strategic Planning, Sales & marketing management, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Data analysis: general, Data science and analysis: general, Sales and marketing management, COMPUTERS / Data Science / Data Analytics, Data capture and analysis, Data Capture & Analysis