Neuromarketing - Practical Insights for Improving Customer Engagement

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

About the author

Katie Hart is an international speaker, trainer and researcher who has been working in the field of neuromarketing for 15 years. Based in Cambridge, UK, she runs her own neuromarketing insights, training and consultancy business, Katie Hart Ltd., delivering impactful training and research to companies including Unilever, Lloyds Banking and Honda. She is the Customer Insights tutor for the Cambridge Marketing College and delivers webinars, podcasts and training on behalf of the Chartered Institute of Marketing (CIM) including the 'Neuromarketing Masterclass' which she developed on their behalf.

Product details

• Authors: Katie Hart, Hart Katie
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.03.2026
• EAN: 9781398622777
• ISBN: 978-1-398-62277-7
• No. of pages: 296
• Subjects: Humanities, art, music > Psychology > General, dictionaries; Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Psychology: general, reference works; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Consumer Behavior, Neurosciences, Sales & marketing, Cognitive and behavioural neuroscience, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Cognitive Science, BUSINESS & ECONOMICS / Economics / Social & Behavioral