Fr. 209.00

Psychology of Attitudes and Attitude Change

English · Hardback

Will be released 01.11.2025

Description

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This book explores what attitudes are and how they are shaped, how they influence behaviour, and the scientific methods that are used to understand attitudes and how they change. The fourth edition has been updated to include cutting-edge topics such as attitudes to vaccines, political polarisation, and the effects of social media on attitude change.


List of contents










Section 1: Why do attitudes matter?
Chapter 1: What are attitudes and how are they measured?
Chapter 2: Three questions about attitudes
Section 2: What do attitudes do?
Chapter 3: The influence of attitudes on information processing and behavior
Chapter 4: How do attitudes influence behavior?
Section 3: What shapes attitudes?
Chapter 5: Cognitive influences on attitudes
Chapter 6: Affective influences on attitudes
Chapter 7: Behavioral influences on attitudes
Chapter 8: Basic principles on how attitudes are shaped
Section 4: What more is there to learn?
Chapter 9: The internal world
Chapter 10: The external world
Chapter 11: A look to the future


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