Lifestyle Brands - A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

List of contents

Introduction - Brands and Symbolic Value Brands and Social Identities: an Increasingly Close Link The Brand: What is it, How it Builds Value and Why We Grow Fond of it From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value How Lifestyle Brands Work: an Interpretative Model The Model in Action The Economic Impact and Financial Equity of the Brand Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin

Product details

• Authors: A. Marazza, S. Saviolo
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 05.12.2012
• EAN: 9781349449071
• ISBN: 978-1-349-44907-1
• No. of pages: 141
• Dimensions: 158 mm x 235 mm x 9 mm
• Weight: 250 g
• Illustrations: XIV, 141 p.
• Subject: Social sciences, law, business > Business > International economy