Manage the Message, Change the Outcome - An Executive’s Guide to Crisis Management

A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis. An essential guide for C-suite executives of companies of all sizes.

List of contents

1. Crisis 101 - What Keeps Leaders Up at Night 2. Understanding the Crisis Cycle 3. The Crisis Hall of Shame: Those who got it wrong and what you can learn from their mistakes... 4. Fix the Problem! Crisis Patterns You Can't Ignore (One Bad Decision Leads to Another) 5, Prepare, Prepare, Prepare - Key Elements of a Crisis Plan 6. Identifying your Risk Profile 7. Who's on YOUR Crisis Team? 8. Prioritizing Your Audience: Who Needs to Know, and in What Order? 9. Take Control Before Someone Else Does Chapter 10. The Art of the Holding Statement 11. To Respond or Not to Respond, and the Risks of Your Decision 12. How a Swift Response Can Save Hundreds, Thousands, or Millions of Dollars 13. When Crisis Wins, Sometimes, You Take the Hit... 14. Good, Bad, Ugly Analysis: Judging your Crisis Performance 15. AI in Crisis: Is There a Place for This Technology? When and How to Use it 16. Applying What You've Learned for YOUR company - The Crisis Readiness Mini-Workbook

About the author

Tara Goodwin, a lifelong entrepreneur and founder of Goodwin Consulting and co-founder of Crisis Interception, Inc., brings more than three decades of experience to her consulting practice. She is considered an expert in crisis communications, media relations, digital media, crisis and presentation training, strategic events, and effective content development and curation. She is a Vistage speaker and was named one of Boston's top 10 PR Specialists twice in three years by Women's Business Boston and one of the "Top PR Firms in Boston" by Expertise.com from 2018-2025.

Product details

• Authors: Tara Goodwin
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Release: 27.10.2025
• EAN: 9781041026020
• ISBN: 978-1-041-02602-0
• No. of pages: 162
• Weight: 453 g
• Illustrations: schwarz-weiss Illustrationen, Raster,schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
• Subjects: Social sciences, law, business > Business > Management; Advertising, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Customer Relations, Communication Studies, Management: leadership & motivation, business strategy, Management: leadership and motivation