Entrepreneurship in Media and Entertainment - Hits and Value Creation

Entrepreneurship in Media and Entertainment: Hits and Value Creation is the detailed, global, go-to guide to the journey of a startup in the fast-evolving, global creative industries, spanning the lifetime of an entrepreneurial venture through Startup, Ideas, Talent, Technology, Engagement, Scaleup and Exit.

List of contents

1. Startups: The Theory; 2. Startups: The Reality; 3. Ideas: The Theory; 4. Ideas: The Reality; 5. Talent: The Academic Theory; 6. Talent: The Reality; 7. Technology: The Academic Theory; 8. Technology: The Reality; 9.Engagement: The Academic Theory; 10. Engagement: In Media and Entertainment; 11.Scale-up: The Academic Theory; 12.Scale-up: The Reality; 13. Exit: The Theory; 14. Exit: The Valuation; 15. Exit: The Decision

About the author

Alex Connock is Senior Fellow at the Said Business School, University of Oxford, UK. At Exeter University he is Professor in Practice in Media & AI. Alex has also worked extensively in the media industry in the UK and US - in TV production, digital/social content marketing, magazine writing, and music and advertising production. He has been shortlisted six times in Entrepreneur of the Year awards in the UK. His prior books, Media Management and Artificial Intelligence and Media Management and Live Experience are also available from Routledge.

Product details

• Authors: Alex Connock
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Release: 28.10.2025
• EAN: 9781032847993
• ISBN: 978-1-032-84799-3
• No. of pages: 320
• Weight: 453 g
• Illustrations: schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
• Subjects: Humanities, art, music > History; History, Media Studies, Economics, BUSINESS & ECONOMICS / Entrepreneurship, PERFORMING ARTS / Business Aspects, BUSINESS & ECONOMICS / Industries / Entertainment, Press & journalism, Radio & television industry, Humanities, News media and journalism, Business mathematics & systems, Film, TV and Radio industries, Business mathematics and systems, entertain me