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This book is the creative professionals' guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one, for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.
List of contents
Foreword by Jeff Kling. A note on hate. Preface,
Chapter 1. How not to hate advertising.
Chapter 2. How not to hate the creative process.
Chapter 3. How not to hate your own brand.
Chapter 4. How not to hate being the adult in the room.
Chapter 5. How not to hate your current job.
Chapter 6. How not to hate your portfolio.
Chapter 7. How not to hate going freelance.
Chapter 8. How not to hate the way we work now.
Chapter 9. How not to hate the shiny new object.
Chapter 10. How not to hate awards.
Chapter 11. How not to hate yoga and tofu.
Chapter 12. How not to hate other random stuff you never thought you'd hate about advertising.
Chapter 12.5. How to be okay with hating advertising a little. Acknowledgments
About the author
Nick Sonderup is an award-winning creative leader with 23+ years of experience. His work has been recognized by nearly every industry awards show, including Cannes Lions, ANDYs, One Show, Clio, Effies and the ADC. His work for General Electric earned an Emmy nomination and his film
100 Bands in 100 Days was a Grand Jury award nominee at the 2010 SXSW Film Festival. Nick is currently co-Chief Creative Officer at StrawberryFrog, responsible for leadership across multiple accounts, the creative department, and the StrawberryFrog brand. Over the years, Nick has lent his expertise to a broad range of brands, including MTV, ESPN, American Express, MINI, AT&T, Nike, Anheuser-Busch InBev, State Farm, Midea, Northwell Health, and more. He also created powerful, soulful work at many of the industry's most celebrated creative agencies, like Wieden + Kennedy, BBDO, Ogilvy, and Translation, after starting his career at MTV. Outside of agency life, Nick has worked as an adjunct professor teaching copywriting.
