Greenwashing Strategies - Labelling Analysis on Convenience Products. DE

A genuine global awareness, free from practices that are harmful to consumers, is fundamental to the process of preserving the ecosystem and human heritage, promoting consumer rights and building an economically prosperous, socially just and environmentally sound society. Therefore, analysing business practices with regard to the environment, with a view to identifying greenwashing practices, can contribute to improving the relationship between manufacturers and consumers.

Product details

• Authors: Hugo Osvaldo Acosta Reinaldo, Danilson Mascarenhas Varela, Danilson Mascarenhas Varela, Ednilson Mascarenhas Varela
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2025
• EAN: 9786206811510
• ISBN: 9786206811510
• No. of pages: 68
• Subject: Social sciences, law, business > Business > Advertising, marketing