East Asian Media Culture in the Age of Digital Platforms - Narratives, Industries, and Audiences

This book delves into the increasing role of East Asia, as the largest cultural market in the global platform economy. It will be ideal for media & cultural studies, digital media, Korean, Chinese, Japanese & East Asian studies, sociology, anthropology, and globalization studies.

List of contents

1. Introduction: East Asian Media and Cultural Sphere
Part I. Digital Platforms and Global Experiences in The Korean Wave
2. Platformization of Distribution Networks in the Post-COVID-19 Era
3. Imaginaries of the Global: Netflix and Disney+ in Korea
4. Intertextuality and Coherence: Changes and Continuities in Korean Thrillers Dramas in the Age of Digital Platforms
5. Changes and Continuities in the Korean Coming-of-Age Drama Genre in the Era of Netflix: A Case Study of Hierarchy and The Heirs
6. Global OTT Platforms and the Transformation of K-Drama Production: A Critical Political Economy Perspective
Part II. Sinospaces of Digital Platforms
7. Narratives as Platforms
8. Hong Kong's Re-appearance in Online Photo-Sharing Platforms after the Bubble Burst
9. The Order of Restriction on Hallyu in China in the Age of Digital Platforms
10. Producing Popularity: Data Fandom, Platform Economy, and Chinese Neoliberal Governance
Part III. 3 Japanese Streaming and Gaming Experiences in the Global Context
11. Japan's TVer and the Construction of Blended Digital Temporalities
12. Diffusions and Walls: Comparing Branding Approaches in Gaming between Multimedia Streaming Services
13. Policing Women's Sexualities: Adult Games and Nintendo's e-Shop
14. Toward Trans-Asian Digital Platform Studies
Index

About the author

Dal Yong Jin is a Distinguished Professor at Simon Fraser University, Canada. Jin's major research and teaching interests are digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture.
Kyong Yoon is a Professor of Cultural Studies at the University of British Columbia Okanagan, Canada, where he is also the Principal's Research Chair in Trans-Pacific Digital Platform Studies. His research focuses on digital media audiences, migration, and transnational pop culture.

Product details

• Assisted by: Jin Dal Yong (Editor), Kyong Yoon (Editor)
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Release: 11.09.2025
• EAN: 9781041101062
• ISBN: 978-1-041-10106-2
• No. of pages: 272
• Illustrations: schwarz-weiss Illustrationen, Raster,schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
• Series: Routledge Research in Digital Media and Culture in Asia
• Subjects: Humanities, art, music > Art; Japan, China, Korea, History, Sociology, Popular Culture, SOCIAL SCIENCE / Media Studies, Press & journalism, The arts, Humanities, Regional Studies, Regional / International studies, News media and journalism, TV & society, Media studies: TV and society, SOCIAL SCIENCE / Cultural & Ethnic Studies / Asian Studies