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Zusatztext “This little book will show you why women should run most corporations in America, and maybe the entire country. Reading Nice will improve just about everything in your life, and that’s a promise.” —James Patterson, bestselling author, former CEO of J. Walter Thompson North America “ The Power of Nice is a wonder drug! It could literally save your career and your life…. And let me suggest a first act of kindness: buy some extra copies for your enemies. I’ll bet they need The Power of Nice more than you do.” —Keith Ferrazzi, author of Never Eat Alone “Leo Durocher was wrong! Linda Kaplan Thaler and Robin Koval’s The Power of Nice is the antidote to our increasingly mean-spirited culture. I’m going to send a copy to every political campaign consultant I know.” —Arianna Huffington “In negotiation, the cheapest concession you can make is to be nice. And the returns can be high, as Linda Kaplan Thaler and Robin Koval show in this delightfully readable primer packed with practical advice and entertaining stories. I recommend it with pleasure!” —William Ury, co-author of Getting to Yes and author of The Power of a Positive No Informationen zum Autor Linda Kaplan Thaler and Robin Koval Klappentext Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality! the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice! through their own experiences and the stories of other people and businesses! they demonstrate why! contrary to conventional wisdom! nice people finish first. Turning the well-known adage of "Nice Guys Finish Last” on its ear! The Power of Nice shows that "nice” companies have lower employee turnover! lower recruitment costs! and higher productivity. Nice people live longer! are healthier! and make more money. In today's interconnected world! companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities! both in business and in life. Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important! they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace! The Power of Nice will transform how you live and work. Chapter 1 The Power of Nice For years, we have loved a particular security guard in our Manhattan office building. In fact, most of us at The Kaplan Thaler Group think the world of him. A large, jovial man in his mid-fifties, Frank brightens people’s days by giving everyone who walks into our building a huge, warm greeting. “Hello, Linda!” “Hello, Robin!” he’ll say. “Happy Friday!” Frank’s engaging banter changed the way we started work in the morning. Instead of simply flashing our passes anonymously and making a beeline for the elevator, we found ourselves seeking out Frank and making sure to say hello. He set a positive tone for the entire day. But we never considered how Frank might be helping our business, other than preventing intruders from entering the premises. That is, until the day Richard Davis, the president and COO of U.S. Bank, the sixth-largest bank in the United States, came to see us. For months, our entire team at The Kaplan Thaler Group had been working to create a pitch that would wow Davis and win us the huge U.S. Bank account. At the time of Davis’s visit, it was down to the wire. We were one of two agencies still in the running for...
