Westernwear - Postwar American Fashion and Culture

During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon.>

Product details

• Authors: Sonya Abrego
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Hardback
• Released: 03.11.2022
• EAN: 9781350147669
• ISBN: 978-1-350-14766-9
• No. of pages: 328
• Subjects: Humanities, art, music > Art > Interior design, design; Popular Culture, SOCIAL SCIENCE / Popular Culture, Postwar 20th century history, from c 1945 to c 2000, HISTORY / United States / 20th Century, DESIGN / Fashion & Accessories, DESIGN / History & Criticism, History of art & design styles: from c 1900 -, Later 20th century c 1950 to c 1999, history of design, United States of America, USA, History of fashion, Fashion and textile design