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How do I gain self-confidence? How do I live a better life? How do I push myself to achieve my goals and get the compensation I desire? In this practical guide, Shade Zahrai has the answers to important life questions. We all live with doubt. It holds us back from our best lives and causes unnecessary suffering. Shade Zahrai has taught more than six million students as an award-winning Peak performance educator to Fortune 500s. Now, she offers you the diagnostic methods that have changed lives and careers. Big Trust focuses on four key questions: Do I matter? Do I have what it takes? Do I have power? Can I manage my emotions? From her experience and research, she''s learned that your personal doubt, while universal in nature, is specific to your personality and can only be untangled by looking at your individual personality markers. Through her step-by-step examination of your emotional triggers and personality strengths, she helps you on a path to a better future. With Big Trust , Zahrai, a former lawyer, a Harvard trained leader, and a PhD, along with her husband Faycal Sekkouah, a successful entrepreneur who has consulted at the G20 coaching billionaires, takes self-improvement to a whole new strategic level.
About the author
Dr. Shadé Zahrai is a behavioral researcher, award-winning peak performance educator, and leading authority on confidence and self-doubt. A former corporate lawyer with an MBA and background in psychology, she has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan, and McKinsey. Named one of LinkedIn’s Top Voices for career development, Shadé has taught over 7 million learners on LinkedIn Learning. Her TEDx talks and viral videos have amassed more than 300 million views, and her work has been featured in The New York Times, Adweek, CNBC, and Yahoo Finance.
Learn more at shadezahrai.com.
Fayçal Sekkouah is an international entrepreneur, angel investor, and co-founder of Influenceo Global with his wife, Shadé Zahrai. They’ve partnered with top global brands like Microsoft, Deloitte, Nestlé, and SAP to elevate leadership and culture. He has coached CEOs, trained Fortune 500 leaders, and now helps drive innovation in regenerative medicine to transform how we heal, perform, and thrive.
Summary
The groundbreaking, research-backed blueprint changing lives and careers around the world.
Self-doubt. It’s the silent force that undermines potential, eats away at confidence, and traps even the most capable in overthinking. You can’t outperform it, but you can rewire it.
Drawing on leading research, over a decade of work with Fortune 500 companies, and experience educating millions of professionals worldwide, Dr. Shadé Zahrai reveals a proven system for breaking the cycle of self-doubt and building deep, unshakable self-trust. In Big Trust she shares her proven framework—the Four A’s: Acceptance, Agency, Autonomy, and Adaptability—and shows you how to take control of your inner world so you can thrive in the outer one.
With insights from her self-diagnostic quiz and actionable exercises throughout, you’ll learn to:
- Reframe the beliefs that hold you back
- Break free from people-pleasing and perfectionism
- Quiet comparison and imposter thoughts
- Stretch your comfort zone and reclaim your power
- Channel emotion into clarity and conviction
Whether you’re second-guessing a big decision, overthinking in high-stakes moments, or feeling stuck despite knowing you’re capable of more,
Big Trust offers practical steps that lead to powerful, lasting results.
Everything you aspire to, and the strength to realize it, begins with
Big Trust.
