Faith, Media, and Persuasion - How Evangelicals Win in a Religious Free Market

Faith, Media, and Persuasion explores how non-denominational evangelical organizations orchestrate commercial-grade entertainment media to amplify religious rhetoric. Providing an in-depth look at the unique socio-technical situation facing evangelicals, this book analyzes the unique methods of persuasion that independent churches rely on to maintain their congregant base and recruit new members in a crowded religious marketplace. Scholars of media ecology, media studies, rhetoric, and sociology of religion will find this book of particular interest.>

Product details

• Authors: Adam Bajan
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Hardback
• Released: 12.06.2025
• EAN: 9781666955842
• ISBN: 978-1-66695-584-2
• No. of pages: 170
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; LANGUAGE ARTS & DISCIPLINES / Communication Studies, LANGUAGE ARTS & DISCIPLINES / Rhetoric, Religion: general, Religion & beliefs, Communication Studies, Religion and beliefs, evangelicalism; rhetoric; media technology; dramatism