Social Media - How to Engage, Share, and Connect

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell's practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.

About the author

Regina Luttrell is Associate Dean of Research and Creative Activities and Assistant Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including Social Media and Society: An Introduction to the Mass Media Landscape; Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; and The Millennial Mindset: Unraveling Fact from Fiction.

Product details

• Authors: Regina Luttrell, Luttrell Regina
• Publisher: Bloomsbury
• Languages: English
• Product format: Hardback
• Release: 21.08.2025
• EAN: 9781538186725
• ISBN: 978-1-5381-8672-5
• No. of pages: 288
• Illustrations: 44 bw illus
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, Public Relations, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Digital lifestyle, E-commerce: business aspects, Communication Studies, Sales & marketing, Media studies: internet, digital media and society, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Online marketing / Social media marketing