Pharma, Prices and Power - Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future

This book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P&R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved.
The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P&R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.

List of contents

1. Introduction.- 2. Understanding Healthcare systems and their Negotiations.- 3. The Government (Payer) Challenge.- 4. The Biopharma Challenge.- 5. P&R Negotiation Challenges.- 6. What Can You Do Differently.- 7. Conclusion.

Product details

• Authors: Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Release: 29.07.2025
• EAN: 9783031939327
• ISBN: 978-3-0-3193932-7
• No. of pages: 207
• Illustrations: XVII, 207 p. 2 illus., 1 illus. in color.
• Series: Future of Business and Finance
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Psychologie, Industrien und Branchenstudien, Strategisches Management, Public Health und Präventivmedizin, Health economics, Public Health, Health Care Management, Industries, Business Strategy and Leadership, Mediation and Conflict Management, healthcare systems, Drug price negotiations, Transparent pricing, Reimbursement challenges, Biopharma market, Value negotiation, Government healthcare, Patent expiration