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Social networks are embedded in the new cultural concept of contemporary society. This book seeks to demystify and identify the benefits and harms of using social networks for a company's internal communication. In this work, the object of study is the influence of social networks on the behavior of employees in the Avenida Paulista region in the workplace, seeking to identify which processes benefit from this technological development, and what the main challenges are, with a theoretical foundation based on the use of social networks and internet technologies as a means of communication. With this research, we hope to provide the corporate environment with a broader view of the use of "social media" to improve the development of its employees, as well as increasing productivity and professional engagement, given that people nowadays have intense habits linked to connectivity, which need to be worked on in search of a collaborative and competitive work environment.
About the author
Karen Lupianhes, 25, writer, designer and publicist, with a degree in administration and advertising production, and a post-graduate degree in business management. Career developed in marketing, communication and business management.
