Creating Visual Media - A Comprehensive Introduction

We encounter media everywhere: Design determines whether we perceive objects and how we judge them and it corresponds in many ways with their content. This book provides a comprehensive introduction to the world of media. The chosen perspective is holistic and sociological, historical and psychological aspects are touched upon where appropriate, and practical exercises complete the book.

List of contents

Preface71. Introduction: Composing the melody92. Basics: Media effects112.1 Media-theoretical foundations112.2 The design experience192.3 Empirical research on media design293. The elements of media design413.1 Central concepts413.2 Signs513.3 Colors543.4 Lines and shapes643.5 Typeface and typography693.6 Images884. The combination1074.1 Layout1074.2 Design principles1094.3 Arrangements1164.4 Content-related reference of image and text elements1225. Digital media1315.1 The history of digital media1315.2 Virtualization beyond "real life"1365.3 Digitization as a social task1395.4 Success factors and design implications1406. Your personal handwriting1496.1 Creativity1496.2 Meeting customers' needs1566.3 Individuality1586.4 Ethics1626.5 Ten principles of good design1657. Practice1717.1 Business card1737.2 Posters1757.3 Covers1807.4 Magazines1907.5 Portfolio folders and photo books1957.6 Web design1997.7 Apps2027.8 Games2067.9 Tattoos2107.10 Social media2167.11 Corporate Identity2237.12 AI image generation2307.13 Getting started2338. Outlook237References239Index255

About the author

Dr. Maja Tabea Jerrentrup ist Professorin für Neue Medien/Interkulturelle Kommunikation an der Hochschuel Landshut und leitet das Zentrum für Medienkultur.Arvind Kumar Pal is Assistant Professor of Mass Communication an der Rajiv Gandhi University in Arunachal Pradesh, India. Research Interest: Mobile Journalism, Digital Media, Media and Economics, Radio Journalism

Product details

• Authors: Maja Tabea Jerrentrup, Arvind Kumar Pal
• Publisher: UTB
• Languages: English
• Product format: Paperback / Softback
• Released: 08.12.2025
• EAN: 9783825265113
• ISBN: 978-3-8252-6511-3
• No. of pages: 260
• Dimensions: 170 mm x 19 mm x 242 mm
• Weight: 745 g
• Illustrations: 50 Farbabb.
• Subjects: Humanities, art, music > Art > Interior design, design; Medienwissenschaft, Design, Layout, für die Hochschulausbildung, Hochschulbildung, Fort- und Weiterbildung, Für die Hochschule, Medienwissenschaften, Media Theory, Sociology, Medien- und Kommunikationswissenschaft, optimieren, Psychology, Mediengestaltung, Textbook, Visual Communication, Berufspraxis, Einführungen und Grundlegungen, Grundlagen (Bachelor), Mode/Design, Kunst/Mode/Design, Medienpraxis, Visual Media, practical exercises, media production