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Your relevance is fading. Your future is unwritten. Will you evolve and lead ... or will your business disappear? The choice is yours - will you become ambidextrous?
The 21st century has seen many changes in how we live, shop, work, and communicate. To stay on top of these changes, we have had to adapt, learn, and reconsider traditional strategies, especially in the business world. Those companies that did not embrace new technologies or methods collapsed ... think Blockbuster Video, Kodak, and Blackberry.
So, how do business leaders successfully navigate future challenges within their industry?
In Becoming Ambidextrous: A leader's guide to winning the day and thriving in the future, author, Adrian Brown, shares his wealth of knowledge earned from more than 35 years of working in the automotive industry through a refreshing mix of fiction and non-fiction storytelling. Its engaging narrative is a behind-the-scenes look at the demands of running a business in our modern world. Supported by analogies, examples and quoted material, it explains the importance of ambidextrous leadership-remaining innovative by exploring new opportunities for long-term success while maintaining excellence in day-to-day operations.
Building resilience to change involves leading with energy and purpose; creating a work culture where staff are empowered and committed to excellence in performance; and where the customer experience is key. Business owners and managers in any industry will benefit from the lessons presented in this guide. The author hopes that readers will embrace the viewpoint that change is not the enemy but their greatest ally.
About the author
Adrian Brown is an award-winning automotive industry professional with over 35 years of experience spanning multiple facets of the automotive industry. His journey began in 1989 on the sales floor as a trainee where he enjoyed success as a sales consultant, F&I manager, and in sales management. This hands-on experience laid the groundwork for his transition into various leadership roles with an OEM. In these roles, Adrian gained comprehensive insights into all aspects of dealership operations, including sales, aftersales, finance, customer relations, marketing and accounting.This solid foundation of knowledge propelled Adrian with a thirst for retail into dealership investment, where he applied his expertise to build a successful career as Managing Director and Dealer Principal for multiple dealerships. Throughout his dealer ownership journey, Adrian represented prestigious brands such as Porsche, Mercedes-Benz, Volvo, Subaru, Mazda, Peugeot, MG, Jeep and others, guiding his teams to achieve in excess of a billion in sales and earning more than one hundred industry awards along the way. In addition to these roles, Adrian also served as President and as a Board Member for various dealer and industry associations. Adrian holds a degree in business with a major in marketing from Southern Cross University, a certificate in Advanced Business Studies from the University of St. Gallen, and he has successfully graduated from the Porsche International Dealer Academy. Known for his forward-thinking approach and commitment to excellence, he has continually sought to embrace change, inspire his teams, and drive progress.
