Fr. 149.00

Understanding Aesthetics for the Merchandising and Design Professional

English · Paperback / Softback

New edition in preparation, currently unavailable

Description

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Informationen zum Autor Ann Marie Fiore is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. Zusammenfassung Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. Inhaltsverzeichnis Part 1: A Primer on Aesthetics Chapter 1: Defining Aesthetic ExperienceChapter 2: Apparel, Body, and Environment as Contributors to Aesthetic ExperienceChapter 3: Value Derived from Products and EnvironmentsChapter 4: Factors Influencing Aesthetic Evaluation or Preference Part 2: Element and Principle of Design of the Apparel Product and Environment Chapter 5: Visual Elements of DesignChapter 6: Visual and Tactile Elements of DesignChapter 7: Auditory and Olfactory Elements of DesignChapter 8: Complexity, Order and NoveltyChapter 9: Principles of Design Part 3: Aesthetics Related Skills and the Apparel Professional Chapter 10: Creative Activities and Skills Chapter 11: Developers, and Promoters of Textile and Apparel Products Part 4: Applications of Aesthetics Related Skills Used by Apparel Professional Chapter 12: Perceiving Form: The Body and Apparel Chapter 13: Abstracting across Products within Collections Chapter 14: Fashion Trend Forecasting Chapter 15: Communications to Promote Apparel...

Product details

Authors Ann Marie Fiore
Publisher Fairchild publications
 
Languages English
Product format Paperback / Softback
Released 07.06.2010
 
EAN 9781563678097
ISBN 978-1-56367-809-7
No. of pages 416
Dimensions 215 mm x 275 mm x 25 mm
Subjects Humanities, art, music > Art > Interior design, design

BUSINESS & ECONOMICS / Marketing / General, DESIGN / Fashion & Accessories, BUSINESS & ECONOMICS / Sales & Selling / General, DESIGN / Textile & Costume, Fashion & textiles: design, Sales & marketing, Fashion and textile design, Sales and marketing

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