Uncovering Fashion - Fashion Communications Across the Media

Informationen zum Autor Marian Frances Wolbers is an instructor at Albright College. Zusammenfassung The term 'fashion communications' refers not only to monthly fashion magazines, but also to every facet of information relating to fashion - from the names of colors at the dye factory, to the reviews posted on fashion Web sites. This book focuses on manufacturing; business; sales and advertising; and representation in the media. Inhaltsverzeichnis Contents:Fashion Communications-A Layered LookFashion Information from the Inside OutUnderstanding Raw MaterialsLaboring for Fashion: Influences from the IndustryThe Business EndDetails, DetailsBecoming FashionOut There for All to SeeRepresentation in the Popular MediaThe Big C: CreativityEvolution of the Fashion MagazineDynamic Wording-The Art of Describing FashionVisuals That Speak"With This Page (Ad, Script, or Whatever!), I Thee Wed"

Product details

• Authors: Marian Frances Wolbers, Wolbers Marian Frances
• Assisted by: Horacek Connie Heller (Introduction)
• Publisher: Fairchild publications
• Languages: English
• Product format: Paperback / Softback
• Released: 07.06.2009
• EAN: 9781563676154
• ISBN: 978-1-56367-615-4
• No. of pages: 320
• Dimensions: 188 mm x 235 mm x 18 mm
• Subjects: Social sciences, law, business > Media, communication > Media science; Media Studies, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, Fashion & society, Fashion & beauty industries, Fashion and beauty industries, Cultural studies: dress and society