Read more
Informationen zum Autor Svetlana le Fleming is Senior Lecturer at the Univesity of Northumbria, UK, and co-author of language books including Colloquial Russian , and A Guide to Essay Writing in Russian (1996). Klappentext The purpose of this book is to familiarise students with the language and background of the merging business world in Russia. It will help graduates who have employment opportunities for which some knowledge of the modern Russian business environment, it concepts and practices, would be an advantage. It assumes a reasonable working knowledge of Russian (say, A-level in the UK, a college intensive in the US) but the book is self-explanatory after that. It will also introduce students to the vocabulary and register of language associated with this field. No prior knowledge of business practice or economic concepts is required: explanations, and in many cases, translations are provided. The return to a market system after a long period of centralised planning of the economy in Russia has revived some of the terminology and ideas current before 1917, but the strongest influence has been exerted by many Western attitudes, concepts and institutions, and vocabulary. Russian for Business Studies clarifies what has emerged in the Russian business environment, and to activate the language associated with this process. It is not a phrase book or business letter-writing handbook. Its scope is the major developments that have underlain the post-perestroika economy, such as privatization, advertising, business organisation, small businesses, the labour market, banking and inflation. Each is covered in a 'Unit' including clear explanations, glossaries, activities and texts taken from the Russian media. Vorwort This text is intended to help students of Russian and graduates considering employment to familiarise themselves with the Russian business environment, its concepts and practices. Zusammenfassung This text is intended to help students of Russian and graduates considering employment to familiarise themselves with the Russian business environment, its concepts and practices. Inhaltsverzeichnis Preface Units 1-19 Activities Appendix Keys to tasks Commonly used Abbreviations Russian-English vocabulary ...
