Influencer Creep - How Optimization, Authenticity, and Self-Branding Transform Creative Culture

"Both a page-turner and a thorough academic study. Drawing on ethnographic research and interviews with influencers and artists, Sophie Bishop astutely and creatively combines theoretical reflection with lively examples of how influencer practices and strategies are increasingly used in professional and everyday life."--Thomas Poell, coauthor of Platforms and Cultural Production

About the author

Sophie Bishop is Associate Professor in Media and Communication at the University of Leeds and former Specialist Advisor for the UK Department of Digital, Culture, Media and Sport. She is a contributor to the Financial Times, the BBC, The Atlantic, and other outlets.

Product details

• Authors: Sophie Bishop
• Publisher: University Presses
• Languages: English
• Product format: Paperback / Softback
• Release: 03.10.2025
• EAN: 9780520402706
• ISBN: 978-0-520-40270-6
• No. of pages: 280
• Illustrations: 11 b-w figures
• Subjects: Social sciences, law, business > Sociology > Sociological theories; Media Studies, SOCIAL SCIENCE / Gender Studies, BUSINESS & ECONOMICS / Marketing / General, SOCIAL SCIENCE / Media Studies, Digital lifestyle, Labour / income economics, Labour Economics, Social networking, Social media / social networking, E-commerce: business aspects, Sales & marketing, Media studies: internet, digital media and society, COMPUTERS / Internet / Social Media, SOCIAL SCIENCE / Technology Studies, BUSINESS & ECONOMICS / Labor / General, Online marketing / Social media marketing