Luxury Marketing - Develop Innovative Marketing Strategies for Luxury Brands

Use this postgraduate textbook to gain an in-depth exploration of luxury marketing, focusing on cultural heritage, consumer behaviour and modern-day strategies that define this unique sector.

About the author

Khuong Minh Le, professionally known as Kent Le, is a senior lecturer and course leader for the MA International Fashion Business with Marketing Management and Luxury Branding pathways at the University of East London. Additionally, Kent teaches, guest speaks, and externally examines Fashion & Luxury Business courses at Condé Nast College of Design (UK), Domus Academy (Italia), Amsterdam Fashion Academy (The Netherlands), Beacon College (Singapore), and Fordham University New York (USA), where he is currently a Professor of Business of Fashion.

Product details

• Authors: Kent Le
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.02.2026
• EAN: 9781398624054
• ISBN: 978-1-398-62405-4
• No. of pages: 360
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, Sales and marketing management