Data-Driven Marketing Strategy - How to Apply Data to Achieve Measurable Results

Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.

About the author

Kamila Miller is a Lecturer at Henley Business School, UK, teaching Sales and Marketing, Consumer Behaviour and Digital Marketing. She also lectures at Oxford Brookes University on Marketing in a Digital World. Miller is also a CIM member and Communication Ambassador, actively organizing and participating in events.

Product details

• Authors: Kamila Miller
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.02.2026
• EAN: 9781398623637
• ISBN: 978-1-398-62363-7
• No. of pages: 336
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management