Trusted Advertising - How to Harness the Value of Trust in Your Brand

Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.

About the author

Matt Bourn is the Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. He steers the industry's work around Climate Action, including the formation of Ad Net Zero, providing communications support for the Inclusion workstream, All In, driving forward its Export strategy through the UK Advertising Export Group and fulfilment of the association's responsibilities as the UK representative for Cannes Lions. With 25 years' experience previously, he was Managing Director of Braben, the UK's leading PR consultancy for media, working for companies such as Sky, Channel 4, Disney and Sony.James Best is Chair of the Committees of Advertising Practice and of Credos, the advertising industry-funded thinktank, based in London, UK. Previously he was Chair of the Advertising Association, President of the EACA, a member of the Advertising Standards Authority Council, vice-chair of the History of Advertising Trust, Visiting Professor of Advertising at Richmond International University, and is a Fellow of the IPA.

In his executive career, he was Chair of BMP DDB, and then a board director of DDB Worldwide as VP Northern Europe and later Chief Strategy & People Officer.

Product details

• Authors: James Best, Matt Bourn, Matt Best Bourn
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.02.2026
• EAN: 9781398623552
• ISBN: 978-1-398-62355-2
• No. of pages: 296
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Business > Advertising, marketing; Advertising, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Direct, Sales & marketing, Sales and marketing, Advertising & Society, Media studies: advertising and society