Sustainable Marketing Strategies - Principles and Practices for Responsible and Ethical Marketing

With this postgraduate textbook, learn how to critically analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan.

Product details

• Authors: Gillian Wilson, Wilson Gillian
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Release: 03.02.2026
• EAN: 9781398622654
• ISBN: 978-1-398-62265-4
• No. of pages: 336
• Subjects: Natural sciences, medicine, IT, technology > Biology > Ecology; Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Development / Sustainable Development, Sustainability, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Marketing / Direct, business strategy, Sales & marketing, Greenwashing and other forms of deceptive marketing, Marketing for change / Cause-related marketing