Music Video and Transcultural Imaginaries - Media - Aesthetics - Social Utopia

From their inception, music videos have served as an important instrument for depicting collective emotional states, cultural affiliations and processes of social change. At the beginning of the 21st century, the utilization of the music video genre changed, with more and more artists using it to address social and political grievances as well as questions of identity. Both the decline of music television as a gatekeeper limiting access and participation as well as the rise of social media have contributed significantly to the growth of the critical and subversive but also utopian potential of music videos. As a result, music videos today offer counter-proposals to heteronormativity, ableism, patriarchalism, racism and other forms of oppression that not only reach a wider audience but also reflect a broader diversity of lifestyles, interests and motivations than was possible during the MTV era. This volume explores transcultural imaginaries in music videos from a variety of angles, providing a broad overview of approaches to negotiating the "cultural" in the music video genre, both past and present.

About the author

Christofer Jost ist Oberkonservator am Zentrum für Populäre Kultur und Musik sowie Privatdozent am Institut für Medienkulturwissenschaft der Universität Freiburg. 2008 wurde er in Musikpädagogik an der Universität Mainz promoviert. 2011 hat er sich an der Universität Basel für Medienwissenschaft habilitiert (Umhabilitierung 2018 an der Universität Freiburg). 2013 vertrat er einen Lehrstuhl für Medien- und Kommunikationswissenschaft an der Universität Mannheim. Seine Schwerpunkte in Forschung und Lehre sind: Populäre Musik, digitale Medien und Musik, audiovisuelle Medienkulturen, Performance Studies sowie Musik und Bildung.
Christofer Jost is a lecturer at the Center for Popular Culture and Music and associate professor (Privatdozent) at the Department of Media and Cultural Studies, both at the University of Freiburg. In 2008, he received his doctorate in music pedagogy from the University of Mainz. In 2011, he completed his Habilitation in media studies at the University of Basel (Umhabilitation 2018 at the University of Freiburg). In 2013, he represented a chair of media and communication studies at the University of Mannheim. He is currently head of the joint project “Music Objects of Popular Culture. Function and Meaning of Instrument Technology and Audio Media in Changing Socio-cultural Constellations” funded by the German Federal Ministry of Education and Research (funding period 2018–2021). His main areas of research and teaching are: popular music, digital media and music, audiovisual media cultures, music pedagogy and performance studies.Benjamin Burkhart studierte Musikwissenschaft an der Universität Würzburg und der HfM Weimar, wo er 2019 promoviert wurde. Von 2018 bis 2021 war er als wissenschaftlicher Mitarbeiter am Zentrum für Populäre Kultur und Musik der Universität Freiburg im BMBF-Projekt „Musikobjekte der populären Kultur“ tätig. Seit 2021 ist er Senior Scientist am Institut für Jazzforschung der Kunstuniversität Graz. Arbeitsschwerpunkte: Analyse und Ästhetik populärer Musik und des Jazz, qualitative Methoden in der Musikforschung sowie auditive Medienkulturen.Fernand Hörner ist Professor für Kulturwissenschaft, insbesondere
für Sozio-, Trans- und Medienkultur, an der Hochschule Düsseldorf. Zuvor war er Stellvertretender Kommissarischer Leiter des Deutschen Volksliedarchivs, an dessen Weiterentwicklung zum Zentrum für Populäre Kultur und Musik er maßgeblich beteiligt war. Er ist Mitherausgeber des Songlexikons.Christofer Jost ist Oberkonservator am Zentrum für Populäre Kultur und Musik sowie Privatdozent am Institut für Medienkulturwissenschaft der Universität Freiburg. 2008 wurde er in Musikpädagogik an der Universität Mainz promoviert. 2011 hat er sich an der Universität Basel für Medienwissenschaft habilitiert (Umhabilitierung 2018 an der Universität Freiburg). 2013 vertrat er einen Lehrstuhl für Medien- und Kommunikationswissenschaft an der Universität Mannheim. Seine Schwerpunkte in Forschung und Lehre sind: Populäre Musik, digitale Medien und Musik, audiovisuelle Medienkulturen, Performance Studies sowie Musik und Bildung.
Christofer Jost is a lecturer at the Center for Popular Culture and Music and associate professor (Privatdozent) at the Department of Media and Cultural Studies, both at the University of Freiburg. In 2008, he received his doctorate in music pedagogy from the University of Mainz. In 2011, he completed his Habilitation in media studies at the University of Basel (Umhabilitation 2018 at the University of Freiburg). In 2013, he represented a chair of media and communication studies at the University of Mannheim. He is currently head of the joint project “Music Objects of Popular Culture. Function and Meaning of Instrument Technology and Audio Media in Changing Socio-cultural Constellations” funded by the German Federal Ministry of Education and Research (funding period 2018–2021). His main areas of research and teaching are: popular music, digital media and music, audiovisual media cultures, music pedagogy and performance studies.

Summary

From their inception, music videos have served as an important instrument for depicting collective emotional states, cultural affiliations and processes of social change. At the beginning of the 21st century, the utilization of the music video genre changed, with more and more artists using it to address social and political grievances as well as questions of identity. Both the decline of music television as a gatekeeper limiting access and participation as well as the rise of social media have contributed significantly to the growth of the critical and subversive but also utopian potential of music videos. As a result, music videos today offer counter-proposals to heteronormativity, ableism, patriarchalism, racism and other forms of oppression that not only reach a wider audience but also reflect a broader diversity of lifestyles, interests and motivations than was possible during the MTV era. This volume explores transcultural imaginaries in music videos from a variety of angles, providing a broad overview of approaches to negotiating the “cultural” in the music video genre, both past and present.

Product details

• Assisted by: Kathrin Dreckmann (Editor), Christofer Jost (Editor), Bastian Schramm (Editor)
• Publisher: Waxmann Verlag GmbH
• Languages: English
• Product format: Paperback / Softback
• Released: 01.04.2025
• EAN: 9783818800093
• ISBN: 978-3-8188-0009-3
• No. of pages: 316
• Dimensions: 165 mm x 20 mm x 236 mm
• Weight: 570 g
• Series: Populäre Kultur und Musik
• Subject: Humanities, art, music > Music > Music history