Co-creating Brands - Brand Management from A Co-creative Perspective

About the author

Nicholas Ind is Associate Professor at the Oslo School of Management and a partner in Equilibrium Consulting. Previously he ran Icon Medialab’s brand consultancy arm in Sweden. Before he joined Icon, Nicholas had his own branding consultancy in the UK, was a director of a design group and was an account director in an advertising agency. Nicholas is the author of 11 books.Holger J. Schmidt is a Professor of General Management and Marketing at Koblenz University of Applied Science. Before his academic career, he worked for consultants, advertising agencies and a global service provider. Holger is the author of numerous books and academic publications and a member of the international brand management community.

Product details

• Authors: Ind Nicholas, Holger J. Schmidt
• Publisher: Bloomsbury
• Languages: English
• Product format: Paperback / Softback
• Released: 18.12.2019
• EAN: 9781472980014
• ISBN: 978-1-4729-8001-4
• Subjects: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Strategic Planning, Business ethics & social responsibility, Business innovation, Organizational theory & behaviour, business strategy, Business ethics and social responsibility, Organizational theory and behaviour