Fr. 65.00

Catrin Cousins, Jo Wiltshire Tidy, Jo Wiltshire Cousins Tidy, Jo Cousins Wiltshire, Wiltshire Jo

Fashion Marketing - Strategies and Innovative Practices for Brand Positioning

English · Paperback / Softback

Will be released 03.02.2026

Description

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Product details

Authors	Catrin Cousins, Jo Wiltshire Tidy, Jo Wiltshire Cousins Tidy, Jo Cousins Wiltshire, Wiltshire Jo
Publisher	Kogan Page

Languages	English
Product format	Paperback / Softback
Release	03.02.2026

EAN	9781398624764
ISBN	978-1-398-62476-4
No. of pages	328
Subjects	Humanities, art, music > Art > Interior design, design Social sciences, law, business > Business > Individual industrial sectors, branches BUSINESS & ECONOMICS / Marketing / Industrial, Fashion & textiles: design, Fashion & beauty industries, Sales & marketing, Fashion and textile design, Sales and marketing, Fashion and beauty industries

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