Nature-Based Tourism in Mallorca's Natural Areas - The Benefits of Tourism for Natural Areas

Luisa Wolter examines the travel motivations and interests of natural park visitors to Mallorca with a special focus on sustainable tourism development. The data for the study were collected from tourists in the two natural parks s' Albufera and Llevant in the North of Mallorca. Based on the results of the analysis, natural area managers can develop new products and marketing strategies that address their very own visitors, contribute to the sustainable development of their region, and influence the visitors' views and behaviors by raising environmental awareness.

List of contents

Sustainability.- Nature-Based Tourism.- Tourist Demand.- Impacts.

Product details

• Authors: Luisa Wolter
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 20.12.2013
• EAN: 9783658045357
• ISBN: 978-3-658-04535-7
• No. of pages: 131
• Dimensions: 149 mm x 11 mm x 212 mm
• Weight: 216 g
• Illustrations: XXII, 131 p. 6 illus.
• Series: BestMasters
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Marketing, Management, B, Market research, Business and Management, Tourism, Industries, Market Research/Competitive Intelligence, Sales & marketing, Tourism Management, Management science, Impacts;Nature-based tourism;Sustainability;Tourist demands