Realizing Business Model Innovation - A Strategic Approach for Business Unit Managers

Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

List of contents

Definition of business model innovation in established firms.- Placing business model innovation into the arena of corporate entrepreneurship.- A conceptual business model innovation process model.- Business model innovation management practices for business unit managers.

Product details

• Authors: Martin Trapp
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 12.02.2014
• EAN: 9783658050931
• ISBN: 978-3-658-05093-1
• No. of pages: 184
• Dimensions: 153 mm x 213 mm x 12 mm
• Weight: 272 g
• Illustrations: XVII, 184 p. 28 illus.
• Subjects: Social sciences, law, business > Business > Management; Management, B, Business, Leadership, Business and Management, Business Strategy/Leadership, Business & management, Business and Management, general, Innovation/Technology Management, Research & development management, Management science, Industrial Management