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The process of democratizing science and technology represents a challenge for Brazil, especially for the mass media. Research shows that a large part of the population is scientifically illiterate and that there is a constant demand for accessible content. In this book, we analyze the level of knowledge of people in Uberlândia, in the Triângulo Mineiro, and in Catalão, in the southeast of Goiás. The results reflect an incipient but developing scientific education. For this very reason, there is an intrinsic discussion about the responsibility of citizen media in the act of informing all audiences (including the layman), adding value and contributing to the audience's learning.
About the author
Gustavo Marinho has a degree in Social Communication and a specialist degree in Communication and Marketing Advice from the Federal University of Goiás; he was a reporter for TV Goiânia (Band) and TV Anhanguera (Rede Globo); he has experience in journalism, working mainly on the internet, television and science communication.
