Vogue Kids: a study on children's fashion consumption - How children's stereotypes become marketing tools. DE

The book consists of a study for professionals in the textile, fashion and communication areas, used to understand how the relationship between the media, the formation of the social subject and the consumer takes place, as well as the main factors for optimizing profit growth. In this way, an approach was taken based on bibliographical analysis, selection and in-depth study of the written and imagery content of Vogue Kids magazine, as well as the application of questionnaires to the magazine's readers.

About the author

L'autrice ha conseguito un master in Tessile e Moda presso l'Università di San Paolo, EACH-USP (2016), una laurea in Tessile e Moda presso l'Università di San Paolo, Scuola di Arti, Scienze e Lettere (2013) e svolge attività di ricerca nell'area dello sviluppo del prodotto e del marketing nella moda e nella comunicazione.

Product details

• Authors: Dib Karam Junior, Larissa Maria Ribeiro da Silva
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 18.03.2025
• EAN: 9786208755638
• ISBN: 9786208755638
• No. of pages: 116
• Subject: Social sciences, law, business > Business > Advertising, marketing