Digital Platforms and the Global South - Reconfiguring Power Relations in the Cultural Industries

This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved.

List of contents

Introduction
Chapter 1 - US Digital Platforms in the Global South: A Critical Review of an Emerging Research Field
Chapter 2 - The Big Five in India, Powerful Players?
Chapter 3 - Platformisation of Matchmaking: Reconfiguring Social Economies in India
Chapter 4 - Cultural Crowdfunding Platforms in Latin America: From 'Creative' Discourse to Entrepreneurial Strategies
Chapter 5 - Global Platforms Weaving into the Craft Industry: Lessons from Localisation Strategies in India
Chapter 6 - From Weixin to WeChat: Analysing the Expansion Strategies of a Chinese Social Media Platform
Chapter 7 - Netflix's First Decade of Presence in Latin America
Chapter 8 - Cultural Policies for the SVoD Market in Brazil: From an Attempt at Regulation to Total Deregulation
Chapter 9 - Streaming the Middle East: From Legacy Media to Digital Platforms
Chapter 10 - Hidden in Plain Sight: YouTube and Nollywood's Reinvention of Minor Transnational Practices
Chapter 11 - What Mobile Telephony is Doing to West African Music. The ZikMali Project: A New Model of Music Distribution?
Chapter 12 - Chilean Fashion Influencers as Digital Labour: Unpacking the 'Media Kit' as a Market Device

About the author

Philippe Bouquillion is Professor of Communication at the University Sorbonne Paris Nord and Director of the LabSIC and of the Laboratory of Excellence 'Cultural Industries and Artistic Creation' (LabEx ICCA).
Christine Ithurbide is a Research Fellow at the French National Centre for Scientific Research (CNRS) with UMR 5319 Passages.
Tristan Mattelart is Professor at the French Institute of the Press, Paris-Panthéon-Assas University, and Researcher at the Centre for Interdisciplinary Analysis and Research of the Media (CARISM).

Product details

• Authors: Philippe Ithurbide Bouquillion
• Assisted by: Philippe Bouquillion (Editor), Christine Ithurbide (Editor), Tristan Mattelart (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 06.05.2025
• EAN: 9781032489933
• ISBN: 978-1-0-3248993-3
• No. of pages: 240
• Series: Routledge Advances in Internationalizing Media Studies
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Geography; Social sciences, law, business > Social sciences (general); Ethnic Studies, History, Media Studies, Popular Culture, SOCIAL SCIENCE / Media Studies, Africa, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Middle East, The arts, Humanities, Communication Studies, Regional Studies, Regional / International studies, Development Studies, Hispanic & Latino Studies