Concise Handbook of Business Research - Special Emphasis on Data Analysis Using Ms-Excel and R

This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.

List of contents

1. Introduction to Business Research, Research Process, Secondary Data Research, and Its Tools and Techniques 2. Primary Data Research and Its Tools and Techniques 3. Measurement, Scaling and Sampling 4. Data and Method of Analysis (Using Excel and R) 5. Improving Academic Writing (Additional Chapter)

About the author

Ashish Arya has more than 09 years of teaching and research experience with Faculty of Management Studies, Gurukula Kangri Vishwavidyalaya, Haridwar, India. He has completed more than 11 certification courses, most of which are from the prominent institutions like Massachusetts Institute of Technology, Harvard University, University of London, and the University of California. His field of interest includes Leadership, Data Analytics, Causal Relationship Modeling, and Mixed Method.
Vishnu Nath is currently working as a Post-Doctorate fellow at the Department of Management Studies, Indian Institute of Technology Roorkee, India. He has earned his Ph.D. in management from Uttarakhand Technical University, Dehradun, India.
Pankaj Madan is multidisciplinary academic with degrees in Production Engineering, Management, Web Technology, and Quality Management. He is a practicing Academic and Corporate Trainer and is former Dean, Faculty of Management Studies and present Dean, Faculty of Education and in charge of Corporate Affairs and Outreach Cell at Gurukul Kangri Vishwavidyalaya, Haridwar.

Product details

• Authors: Ashish Arya, Ashish Nath Arya, Pankaj Madan, Nath Vishnu
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 06.05.2025
• EAN: 9781032567532
• ISBN: 978-1-0-3256753-2
• No. of pages: 152
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Business > Management; Business and Management, BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Operations Research, BUSINESS & ECONOMICS / Reference, BUSINESS & ECONOMICS / Research & Development, Business & management, Research methods: general, Computers / Electronic Commerce