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This book critically examines the historical and ongoing influence of the British Broadcasting Corporation (BBC) on African broadcasting, tracing its colonial roots through to its post-colonial legacy. This book is an essential resource for scholars and researchers in media and communication studies, African studies, and decolonial studies.
List of contents
1. Introduction: The BBC's Legacy in Africa: Continuities and Change 2. Decolonising the African Radio: Changes and Continuities in Malawi 3. BBC's Mixed Legacy in Uganda: Ownership, Programming, Training and a Fightback 4. Torn between multiple interests: Correspondents and the BBC legacy in Africa 5. BBC Focus on Africa and the African story 6. Influence of BBC's HARDtalk on Zimbabwe's Political Interviews: A Culture of "Agonistic" Deliberations 7. "Voice of Record": The Enduring Legacy of BBC Radio in Shaping African Languages, Culture and Politics. 8. Sports Reporting and Audience Engagement: Examining BBC Yoruba Service Sports Colloquial Headlines 9. 'The Continuity of the Propinquity Effect': The BBC and broadcasting in Mozambique 10. Glimpses of BCC Broadcasting in Anglophone and Francophone Africa: The Case of Nigeria and Benin Republic 11. BBC's public media legacy and the Malawi Broadcasting Corporation 12. ZBC's BBC Model: A Failed Public Service Vision? 13. Conclusion: Decolonising the African Radio, Prospects and Challenges
About the author
Albert Sharra is a Joint-postdoctoral Research Fellow at the University of Witwatersrand and University of Edinburgh. He is a multi-award-winning journalist and an academic who conducts research on African journalism, digital media, digital culture and artificial intelligence. He has trained over 500 African journalists through international workshops. Albert is an Honorary Fellow in the Centre of African Studies, University of Edinburgh and a Visiting Research Fellow in the Communication and Media Research Institute (CAMRI) at the University of Westminster.
Jimmy Kainja is a Senior Lecturer at the University of Malawi and a PhD student at the University of Witwatersrand. He has over ten years of experience teaching Media, Communication, and cultural studies. He holds a BSc in Media Studies and an MRes in Media and Communication. His research focuses on media and communications policy, journalism, digital rights, freedom of expression, access to information and the intersection of media, democracy and development.
Anthony Mavuto Gunde is an Associate Professor of Media, Communication and Cultural Studies at the University of Malawi. He is also a Research Fellow of the Journalism Department at Stellenbosch University. Gunde holds a PhD in Journalism Studies from Stellenbosch University and a Master of Arts degree in Communications from Missouri State University. He has co-published a book, multiple chapters and journal articles in international peer-reviewed journals and books.
