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Build Wealth. Break Barriers.
The Rich Hermana: A First-Gen Guide to Money, Mindset, and Wealth is a blueprint for first-generation children of immigrants ready to rewrite their money story. With cultural pride and practical tools, Ixamar Palumbo shows you how to master your finances, honor your family’s sacrifices, and create the wealth you deserve.
Ixamar Palumbo, the proud daughter of Venezuelan immigrants and the first in her family born in the United States, grew up learning about money at the kitchen table while helping her mamá navigate an unfamiliar financial system. Those lessons sparked a lifelong mission: to give other first-gens the confidence, clarity, and tools to build prosperity on their own terms.
Blending powerful storytelling with step-by-step guidance,
The Rich Hermana equips readers to:
Master the financial systems that once felt intimidating or out of reach- Build wealth and stability, no matter where you’re starting or your legal status
- Heal money guilt, cultural pressures, and the weight of being “the first”
- Redefine success by honoring family sacrifices while creating generational wealth
Packed with heart, humor, and unapologetic honesty, this book proves you don’t need to inherit money to build it. You just need the right guide, and the courage to claim the life your family envisioned when they came to the United States.
If you’ve ever wanted a big sister to walk you through money, mindset, and success without the jargon or shame…welcome. You’re home.
If you liked The Black Girl's Guide to Financial Freedom, Get Good with Money, or Financial Literacy for Young Adults Simplified, you’ll love The Rich Hermana: A First-Gen Guide to Money, Mindset, and Wealth (No Matter Where You Started)
List of contents
Introduction
The Money Memory Icebreaker
Chapter 1: Finding Your "Why"
Chapter 2: Pivot.
Pivot!Chapter 3: Do the Hustle!
Chapter 4: Big Sister Advice
Chapter 5: Your Safety Net
Chapter 6: The Budget Breakdown
About the author
Ixamar Palumbo knows what it feels like to be the first. The first in her family born in the United States. The first to decode credit scores and bank statements for her mamá. The first to balance the weight of cultural expectations with the desire to build something bigger.
Now a marketing executive, content creator, and founder of The Rich Hermana platform, Ixamar has turned those experiences into a movement that empowers thousands of first-generation children of immigrants to build wealth, confidence, and generational change.
Her signature “big sister” style blends practical money tools with the cultural nuance so often missing from personal finance. She makes intimidating financial systems feel accessible, relatable, and even joyful, because she knows firsthand that money is never just about numbers. It’s about family, identity, and freedom. Ixamar lives in Miami, Florida with her husband and daughter, where she continues to share the blueprint she and her mother learned together…one that proves being the first doesn’t mean doing it alone.
