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Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.
Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence.
Topics covered will include:
* The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions
* Finding a common ground and establishing a connection with your audience
* Capturing their attention and keeping them interested
* Putting yourself across convincingly
* Getting things done through others
* Identifying the type of person you're dealing with - and responding in an appropriate manner
List of contents
Introduction 1
Part I: Preparing to Persuade and Influence 7
Chapter 1: Laying the Groundwork for Persuasion and Influence 9
Chapter 2: Finding Common Ground with Your Audience 27
Chapter 3: Establishing an Emotional Connection 57
Chapter 4: Putting Together a Compelling Case 73
Chapter 5: Establishing Your Credibility 93
Chapter 6: Exhibiting and Exercising Your Expertise 117
Part II: Developing Your Persuasive and Influencing Skills 135
Chapter 7: Listening Actively 137
Chapter 8: Gaining and Maintaining Your Audience's Interest 155
Chapter 9: Gearing Your Approach to Different Decision-Making Styles 177
Part III: Picking the Right Approach 205
Chapter 10: Getting Things Done with the Help of Others 207
Chapter 11: Leading by Example: Quietly Creating Big Change 229
Chapter 12: Appealing to Other People's Drives, Needs and Desires 245
Part IV: Putting Persuasion and Influencing Skills into Practice 271
Chapter 13: Getting Physical: Putting Body Language to Work 273
Chapter 14: Perfecting Your Persuasive Voice 293
Part V: The Part of Tens 321
Chapter 15: Ten Sure-Fire Ways to Influence Anyone 323
Chapter 16: Ten Ways to Persuade Electronically: Emails and Beyond 329
Chapter 17: Ten Ways to Persuade over the Phone 339
Chapter 18: Ten Essential Instruments for Your Persuasion Toolkit 347
Index 357
