Strategic Creativity - How to Shape the Future to Change the Present

List of contents

Introduction: The Basic Model 1
Part I How Does Strategic Creativity Work? 19
1.1 Acting Creatively: The Strategic Importance of Practices 21
1.2 Designing Strategically: Ensuring Creative Practices Succeed 36
1.3 Creating Value: Practicing Strategic Creativity 54
Part II How Does Strategic Creativity Take Effect? 71
2.1 Developing Individual Practice: "Du musst dein Leben ändern" 73
2.2 Establishing Creative Enterprises: "How an Organization Will Move Forward, Successfully" 88
2.3 Inventing "Positive Economies": "Il me faut une économie positive!" 106
Part III How Does Strategic Creativity Establish Relations? 125
3.1 Curatorial Strategies: Changing Perspectives 127
3.2 Entrepreneurial Strategies: Connecting Spheres 142
3.3 Diplomatic Strategies: Bringing Worlds Together 158
Outlook: Toward the Future, with Strategic Creativity 177

References 197

About the Authors 207

Critical Acclaim 209

About the author

SIMON GRAND is a knowledge entrepreneur and strategy designer, researcher, and author. He is Associate Professor of Strategic Management and Management Innovation at the University of St. Gallen and a Permanent Research Fellow at Zurich University of the Arts. CHRISTOPH WECKERLE is the Founder and Director of the Zurich Centre for Creative Economies (ZCCE) at Zurich University of the Arts. He is a researcher and consultant, also serving on the boards of European umbrella organizations and funding agencies.

Product details

• Authors: Simon Grand, Simon Weckerle Grand, Grand Simon, Christoph Weckerle, Weckerle Christoph
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 22.10.2025
• EAN: 9781394364688
• ISBN: 978-1-394-36468-8
• No. of pages: 224
• Dimensions: 158 mm x 236 mm x 20 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Strategic Planning, Business & management, business strategy, Management: leadership and motivation, Management decision making