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Unlocking success across borders
Unlock global success with
International Business Essentials You Always Wanted to Know. This foundational guide is ideal for entrepreneurs, students, and professionals who want to navigate the financial and strategic complexities of today's global marketplace. Covering key topics from trade and currency dynamics to cultural intelligence, this book informs business planning by simplifying the forces that shape modern international business.
You'll Learn About: - Global market entry strategies necessary for expanding into new markets
- Cultural intelligence models that demystify cultural differences, helping you build adaptable skills for successful global interactions
- Risk mitigation strategies to address currency fluctuations, tariffs, and other dynamic conditions
- Financial tools and strategies that help companies thrive in competitive, interconnected world markets
- Frameworks for navigating political and economic risks and opportunities
Prepare to succeed in any international business environment with this essential resource-your key to building expertise in global commerce.
About the author
Dr. Lisa Power is a global business educator, leadership expert, researcher, author, and advisor, specializing in cultural intelligence, marketing, and sustainable business strategy.
