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This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations. Its purpose is to provide the reader with insight into OI from a theoretical and practical vantage point, using leading OI practices to assist organisations to become identity-directed and -guided. The five primary contributions of the book are: an enriched conceptualization of OI grounded in a firm moral base; an OI framework that integrates systemic meta-theoretical thinking and practice; an analysis of OI from the vantage point of the New World of Work; a discussion of VICCAS World-related OI themes; and a perspective of OI that critically reflects from practice on OI theory.
List of contents
.- Chapter 1: Engaging with Organisational Identity.
.- Chapter 2: Mapping the Genetic Code of Organisational Identity.
.- Chapter 3 The dynamics of Organisational Identity.
.- Chapter 4: Critically, problematising existing Organisational Identity theory against practice.
.- Chapter 5: Organisational Identity as anchor, frame of reference, and fountainhead in engaging with the current hyper-turbulent and hyper-fluid world.
.- Chapter 6: Doing durable Organisational Identity work in the New World of Work: The challenge of different workplace strategies and employment relationships.
.- Chapter 7: The Organisational Identity Life Cycle: Invoking harmonic resonance.
.- Chapter 8: Organisational Identity: Quo Vadis?.
About the author
Dr. Theo H Veldsman is an Emeritus Professor at the University of Johannesburg and an Extraordinary Professor at the University of Stellenbosch Business School. He is a registered an Industrial and Research Psychologist, and as an accredited HRM practitioner. Over the course of a career spanning 35 years, he has seamlessly navigated the worlds of academia and practice. His primary fields of expertise are people strategy, organisational (re)design, leadership/management, large-scale organisational change, and strategic talent management.
Dr. Dieter Veldsman is a registered Industrial Psychologist. At present he is Chief Scientist at the Academy of Innovation in HR (AIHR) in Rotterdam, The Netherlands. He is also a Professor of Practice at the University of Johannesburg, South Africa. He has more than 12 years of experience in organisational development design, HR development and strategic human capital management across Europe, Asia, and Africa. Dieter’s work focuses on employee engagement, organisational development, the future of work, and human capital management. He was recently nominated as the Chief Human Resource Officer (CHRO) of the year by the CHRO Association of South Africa, and was honoured with the 2018 IOP Practitioner of the Year Award from the Society for Industrial and Organisational Psychology of South Africa (SIOPSA).
Summary
This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations. Its purpose is to provide the reader with insight into OI from a theoretical and practical vantage point, using leading OI practices to assist organisations to become identity-directed and -guided. The five primary contributions of the book are: an enriched conceptualization of OI grounded in a firm moral base; an OI framework that integrates systemic meta-theoretical thinking and practice; an analysis of OI from the vantage point of the New World of Work; a discussion of VICCAS World-related OI themes; and a perspective of OI that critically reflects from practice on OI theory.
