Social Media Campaigns - Strategies for Public Relations and Marketing

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a secondary text in campaign courses.

List of contents

1. Introduction 2. Listening 3. Strategic Design 4. Creative Engagement 5. Implementation and Monitoring 6. Evaluation

About the author

Carolyn Mae Kim, an award-winning public relations expert, blends academic insight and industry expertise, specializing in science communication. She has held leadership roles with the Public Relations Society of America, the Association for Education in Journalism and Mass Communication Public Relations Division, the Commission on Public Relations Education, and the Institute for Public Relations. As the founding Chair of Biola University's Public Relations & Strategic Communication Department, she launched undergraduate and graduate programs.
Matt Prince is a nationally recognized public relations executive with two decades of experience including in-house social marketing and PR for major global brands like The Walt Disney Company and Taco Bell. He's a leading voice in professional development and founder of For You Path, a resource community and platform dedicated to the mentorship and growth of emerging PR professionals. He serves as an adjunct professor at Chapman University, where he specializes in social media, influencer marketing, and personal branding.

Product details

• Authors: Carolyn Mae (Biola University Kim, Kim Carolyn Mae, Matthew Prince
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Release: 26.08.2025
• EAN: 9781032802527
• ISBN: 978-1-0-3280252-7
• No. of pages: 258
• Subjects: Humanities, art, music > History; Social sciences, law, business > Media, communication > Communication science; Advertising, History, Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, HISTORY / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Press & journalism, Humanities, Communication Studies, History: specific events and topics, Advertising Industry, News media and journalism, Online marketing / Social media marketing