Persuasion - A Key Idea for Business and Society

Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion - why all disciplines have been engaged with the topic and why people are suspicious of it.

List of contents

1. Persuasion at the Near End of the World 2. Philosophy or Persuasion? 3. Politics and Persuasion 4. Psychology of Persuasion 5. Prose for Persuasion

About the author

Stephen Dunne is Senior Lecturer in Marketing at the University of Edinburgh Business School, UK.

Product details

• Authors: Stephen Dunne, Dunne Stephen
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Release: 04.08.2025
• EAN: 9781032514109
• ISBN: 978-1-0-3251410-9
• No. of pages: 150
• Series: Key Ideas in Business and Management
• Subjects: Humanities, art, music > Philosophy; Social sciences, law, business > Media, communication > Communication science; Advertising, Media Studies, Business & Economics / General, Philosophy, Communication Studies