IWar - Fortnite, Musk, Spotify, and the Siege of Apple

Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas. In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together X''s Elon Musk, WeChat''s Pony Ma, Spotify''s Daniel Ek and Epic Games'' Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple''s walls and dismantle its monopoly. The Siege of Apple weaves together the story of Apple''s rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn''t be higher.

About the author

Tim Higgins is the author of Power Play (about the rise of Tesla). A frequent CNBC contributor, he covers Silicon Valley for the Wall Street Journal and lives in San Francisco.

Product details

• Authors: Tim Higgins, Higgins Tim
• Publisher: Random House Uk
• Languages: English
• Product format: Hardback
• Released: 18.09.2025
• EAN: 9781911709640
• ISBN: 978-1-911709-64-0
• No. of pages: 352
• Dimensions: 156 mm x 240 mm x 40 mm
• Subjects: Social sciences, law, business > Business > General, dictionaries; BUSINESS & ECONOMICS / Corporate & Business History, TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications, History of specific companies / corporate history, Computer applications in the social and behavioural sciences, Computer applications in industry and technology, History of Computing, digital and information technologies