Social Media Marketing - Digital Marketing in a Networked World

Learn the theory and practice of social media marketing and social media management success with this textbook.

About the author

Zizheng Yu is Programme Director of the MA in Social Media and Digital Marketing at Exeter University, UK. He worked in senior branding positions across the world and as a Journalist for Chinese Southern Daily in Foshan and for UK Chinese Journal in London.

Hyunsun Yoon is a Senior Lecturer in Strategic Communication at the Department of Media, Culture and Creative Industries at City, University of London. As a Senior Fellow of the Higher Education Academy (SFHEA), she has extensive experience in teaching media, advertising, and marketing communications.

Product details

• Authors: Hyunsun Yoon, Zizheng Yu, Zizheng Yoon Yu
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.01.2026
• EAN: 9781398623149
• ISBN: 978-1-398-62314-9
• No. of pages: 320
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / International / Marketing, E-commerce: business aspects, Sales & marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Internet / Social Media, Online marketing / Social media marketing