Social Media Marketing - Digital Marketing in a Networked World

Learn the theory and practice of social media marketing and social media management success with this textbook.

About the author

Zizheng Yu is a Lecturer in Promotional Media (E&R) and Programme Director of the MA in Social Media and Digital Marketing. He has previously taught at the University of Greenwich, Cardiff University, and King's College London on a wide range of undergraduate and postgraduate subjects in the fields of advertising, PR, media and communication and digital humanities.
Before entering academia, Yu worked for one of the biggest real estate companies in China as a Senior Brand Manager; as a Journalist for Chinese Southern Daily in Foshan, and UK Chinese Journal in London. His work has been published in Social Media + Society, Chinese Journal of Communication, Journal of Broadcasting & Electronic Media, and Convergence, Media International Australia.

Product details

• Authors: Hyunsun Yoon, Zizheng Yu, Zizheng Yoon Yu
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.01.2026
• EAN: 9781398623149
• ISBN: 978-1-398-62314-9
• No. of pages: 320
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / International / Marketing, E-commerce: business aspects, Sales & marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Internet / Social Media, Online marketing / Social media marketing