Market Research in Practice - A Comprehensive Guide to Customer Insight and Market Understanding

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.

About the author

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With over 50 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of B2B Customer Experience and The Business Model Handbook, also published by Kogan Page.

Product details

• Authors: Paul Hague, Hague Paul
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.01.2026
• EAN: 9781398623231
• ISBN: 978-1-398-62323-1
• No. of pages: 408
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management