Social Media Marketing - Digital Marketing in a Networked World

Learn the theory and practice of social media marketing and social media management success with this textbook.

About the author

Zizheng Yu is a Lecturer in Promotional Media (E&R) and Programme Director of the MA in Social Media and Digital Marketing. He has previously taught at the University of Greenwich, Cardiff University, and King's College London on a wide range of undergraduate and postgraduate subjects in the fields of advertising, PR, media and communication and digital humanities.
Before entering academia, Yu worked for one of the biggest real estate companies in China as a Senior Brand Manager; as a Journalist for Chinese Southern Daily in Foshan, and UK Chinese Journal in London. His work has been published in Social Media + Society, Chinese Journal of Communication, Journal of Broadcasting & Electronic Media, and Convergence, Media International Australia.Dr Hyunsun Yoon is a Senior Lecturer in Strategic Communication at the Department of Media, Culture and Creative Industries, City, University of London. As a Senior Fellow of the Higher Education Academy (SFHEA), she has extensive experience in teaching and researching media, advertising, and marketing communications.

Prior to joining City, Yoon taught at the University of Greenwich, University of East London and Cardiff University.

Product details

• Authors: Hyunsun Yoon, Zizheng Yu, Zizheng Yoon Yu
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Release: 03.01.2026
• EAN: 9781398623163
• ISBN: 978-1-398-62316-3
• No. of pages: 320
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / International / Marketing, E-commerce: business aspects, Sales & marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Internet / Social Media, Online marketing / Social media marketing