International Fashion Marketing - Strategic Management and Promotion for Global Fashion Brands

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

About the author

Kamilla Jones is a lecturer in Fashion Business and Management at the University of East London where she leads the BA (Hons) Fashion Studies Top Up (Level 6) and teaches on the MA International Fashion Business with Luxury Brand Management and the MA International Fashion Business with Marketing and Public Relations. She has over 15 years of experience in the fashion sector, including in brand consultancy, branding, marketing, international trade and business.

Product details

• Authors: Kamilla Jones
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Release: 03.01.2026
• EAN: 9781398623897
• ISBN: 978-1-398-62389-7
• No. of pages: 336
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Corporate Governance, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / International / Marketing, International business, Sales & marketing management, Fashion & beauty industries, Fashion and beauty industries, Sales and marketing management