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This fully updated fourth edition continues to provide comprehensive coverage of communication and politics, again focusing on the way politics and media impact democracy. The book is ideally suited for upper-level undergraduate and graduate political communication courses in communication, journalism and political science programs.
List of contents
PART ONE: FOUNDATIONS OF POLITICAL COMMUNICATION 1. Introduction 2. Defining and Understanding Contemporary Politics 3. Defining and Understanding Political Communication 4. Philosophy, Democracy, and Political Communication
PART TWO: POLITICAL COMMUNICATION CONCEPTS AND EFFECTS 5. The Scholarly Study of Political Communication 6. Political Socialization, News, and Citizenship 7. The Political Communication Effects Triumvirate: Agenda-setting, Priming, and Framing 8. The Partisan Psychology of Political Communication: From Selective Perception to Social Media Effects 9. Presidential Rhetoric From Television to Tweeting 10. Understanding the Biases and Underpinnings of Political News 11. Macro Determinants of Political News
PART THREE: PRESIDENTIAL CAMPAIGN PROCESSES: EFFECTS AND ISSUES 12. Presidential Nominations in the Media Age 13. Political Advertising and Marketing in Presidential Election Campaigns 14. Presidential Debates and Postscript
About the author
Richard M. Perloff, Distinguished Professor of Communication, Political Science, and Psychology at Cleveland State University, is well-known for his scholarship on the third-person effect, political communication, and persuasion. Perloff has published articles in
Communication Research, Communication Theory, and
Mass Communication and Society, receiving a 2024 Article of the Year Award for a co-authored article (with L.J. Shen) on the third-person effect. He has published numerous essays in
The Cleveland Plain Dealer and letters over the past several decades in
The New York Times. A dedicated teacher, Perloff has received awards for his teaching at Cleveland State University.
