Fr. 26.90

Chekitan S. Dev

Hospitality Branding, Volume 2 - New Insights and Case Studies

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

"Second volume of a survey of branding practices in the hospitality industry"--

About the author

Chekitan S. Dev is Singapore Tourism Distinguished Professor, Professor of Marketing, and Professor of Management at Cornell University's Nolan School of Hotel Administration in the SC Johnson College of Business.

Product details

Authors	Chekitan S. Dev
Publisher	Cornell University Press

Languages	English
Product format	Paperback / Softback
Released	01.04.2025

EAN	9781501780462
ISBN	978-1-5017-8046-2
No. of pages	174
Series	Cornell Hospitality Management: Best Practices
Subject	Social sciences, law, business > Business > Individual industrial sectors, branches

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